Janet Robinson, the heart and soul behind Axel Roze Pets™, has always had a deep love for fur babies, especially rescues. Over the years, she’s built a vast network of compassionate individuals across North America, all united by one mission: to save and care for rescue pets. Janet’s own journey with rescues is a testament to her dedication and commitment. She currently cares for eight beautiful rescues, each one a part of her family. Her oldest rescue, adopted at just 20 weeks, lived a long, happy life under Janet’s care and passed away in September 2024, just seven days shy of his 19th birthday. His incredible lifespan reflects the love and devotion Janet pours into every animal she welcomes into her home.

One of her rescues, Axel Roze, has become the face of her brand. Axel, whom Janet adopted during the COVID-19 pandemic, inspired her to create Axel Roze Pets™. As they spent time together, Janet wanted to find a way to honor pets who had passed away, providing solace to their owners. She began asking friends for photos of their beloved pets and worked tirelessly with her team to create keepsakes that would capture each pet's spirit with remarkable detail. Every engraved keepsake is designed to evoke the love, joy, and connection people feel with their furry family members, ensuring that their memory lives on.

Today, Axel Roze Pets™ is a brand born out of Janet’s passion for giving rescues a second chance and helping pet lovers celebrate the lives of their cherished companions.

To provide some background, Janet is also part of a company that, for the past 15 years, has been providing world-class engraving and Colorfill services for some well-known companies.   Leveraging the services provided, the initial ideation of Axel Roze Pets™ began. Friends would lose a fur baby, and the Axel Roze Pets™ team would capture the image of the actual pet, engrave and colorfill on .925 sterling silver jewelry, and gift the keepsake to family and close friends. It was the emotion that it invoked that touched our hearts, and Axel Roze Pets™ began. We provide state-of-the-art customization, meticulous jewelry, and keepsakes that connect you and your pets.

In addition to 925 sterling silver personalized and expression jewelry, Axel Roze Pets™ also offers pet soft goods products. The company holds a license with ILNY and the US Navy and has recently launched a collaboration with Jumper Maybach to offer wearable art. The latest collaboration provides a beautifully vibrant array of wearable art fashion for pets.

The company is committed to helping rescues in their voyage of connecting pets with loving homes. It contributes by donating a portion of all sales back to the rescues from which her fur family originated. The company also works with other rescues to host fundraising events to help raise the much-needed funds to conduct the rescue missions.

We are technology-driven, which sets us apart from most suppliers. We can support EDI and API communication for order transactions. This allows the retail location to procure the products they want in-store and offer additional products without inventory spend. We can support EDI orders that can either be drop shipped to the customer or returned to the retail location for customer pick up. Our personalized engraving only requires a small real estate in-store display with a QR code for ordering. We will receive the order and drop ship as our agreement determines.